Biography of Karen Snow

Karen Snow is a marketing consultant, living in Sausalito, California -- a hillside beach community just north of San Francisco. Originally from the East Coast, she spent her teenage and college years in Texas, and moved out west to Southern California in the mid-80s. She now calls Northern California her home.

Karen graduated from Texas A&M University in 1984, with a degree in engineering. She received numerous awards for scholastic achievement and contribution to the University, notably the "Buck Weirus Spirit Award" for student leadership and "Outstanding Student in the College of Engineering."

Karen joined Accenture (previously known as Andersen Consuting) in 1984 as an information technology consultant. After spending six years designing and installing information systems for companies such as Walt Disney, Northrop, and Jet Propulsion Laboratories, she was lured by the opportunity to help start a small company within the firm - an application software business. Given the success of the marketing programs she created to develop this business, Karen was asked to assume a global industry marketing leadership role. Karen spent her last five years at Accenture leading marketing for global industry programs and priority businesses including Industrial Products, Electronics and High Tech, and Outsourcing.

Karen left Accenture to start her own consulting firm nearly four years ago. Her company, Snow Consulting Group, offers marketing program and interim chief marketing officer services to business-to-business professional services companies. Her clients are diverse, ranging from a $10B global consulting firm to a $250M e-commerce consulting firm to a $20M high-tech public relations firm.

Karen is an avid adventure traveler, having traveled through 60 countries. She has trekked in remote areas in the Himalayas, cycled through West Africa, scuba dived in Maldivian atolls, and ventured overland from Kathmandu, Nepal to Lhasa, Tibet. She also enjoys travel photography, hiking, tennis, decorating, and spending time with her Cavalier King Charles Spaniel puppy. She's active in community organizations and has recently been ordained as an elder in her church.

  Karen Snow

Karen Snow

The Interview:

Success as an Independent Consultant




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